Marketing and Recruitment Officer

Job Introduction

Marketing and Recruitment Officer

Family Adoption Links – Regional Adoption Agency (RAA)

Part-time 28hours over a minimum of 4 days per week

Permanent:
Location: Lincoln - Hybrid Working minimum of 1 day a week in office   | Interviews: w/c 13th October 2025

Salary  £39,152 - £42,839 pro rata

Do you want a unique opportunity to develop the creative direction of a life-changing service?

Family Adoption Links (FAL) is seeking an experienced and passionate Marketing and Recruitment Officer to develop our regional marketing and communications strategy. This is your chance to shape the brand voice of a service that transforms lives—raising awareness, crafting compelling campaigns, and inspiring families to consider adoption. 

Experience in Marketing is essential with opportunities to develop skills in recruitment.

FAL is a partnership of six local authorities: Rutland, Leicestershire, Leicester City, North Lincolnshire, Lincolnshire, and Northamptonshire Children’s Trust. We work together to provide inclusive, friendly, and high-quality adoption services to prospective adopters and families who have adopted.

About the Role

In this impactful role, you will:

• Develop and lead FAL’s regional marketing and communications strategy.
• Boost public awareness of adoption and promote FAL’s vision and services across the partnership area.
• Design and deliver end-to-end recruitment campaigns that increase adopter enquiries and applications.
• Manage digital content and social media engagement with creativity and insight.
• Shape internal and external communications across local authorities/children’s trust
• Provide strategic communications advice, including public and media relations.
• Use insight and data to refine messaging and campaign performance.
• Build strong relationships with regional colleagues, other RAAs, and stakeholders.

About You

We’re looking for someone who is:

• A confident communicator with exceptional marketing and campaign planning skills.
• Able to balance creative vision with analytical insight.
• Collaborative and skilled at working across partnerships with competing demands and complexities
• Sensitive to the complex and emotional nature of adoption.
• Being mindful, considered and proactive in respect of children who wait the longest for a permanent home.
• Familiar with the needs of children in care and the adoption process (desirable).
• Passionate about achieving positive outcomes for children and families.
• Has a minimum of 1 years marketing experience

You’ll bring energy, strategic thinking, and creativity to help us reach and inspire more prospective adopters

What we value:

• Team Spirit: Collaboration is key to our success
• Care: We care about the people we work with and provide services to
• Resilience : The role has its challenges but you will have a supportive team working with you
• Openess:  We encourage sharing ideas and asking for help and ideas when needed
• Kindness: We believe in caring for ourselves and each other

Our Offer

• Competitive salary
• Contributory pension scheme
• Comprehensive benefits including discount schemes & cycle to work
• Flexible working options
• Generous annual leave entitlement (with the option to buy more)
• Career development and progression opportunities

For full details, please read the Job Description and Rewards & Benefits brochure.

How to Apply

Interested? We’d love to hear from you.

For an informal discussion about the role, please contact:
Deborah Crawford, Head of Service – deborah.crawford@lincolnshire.gov.uk
Jemma Cocoran, Project Officer – jemma.cocoran@lincolnshire.gov.uk

  Application Deadline: 28th September 2025
Interviews: Week commencing 13th October 2025

Make a lasting impact. Help children find loving, permanent homes through your creativity, passion, and strategic vision.

Apply now and be part of our transformation journey.

Please be advised that this position may be subject to a criminal record check.

All candidates are advised to read the attached job information pack prior to making an application.

On occasion we receive significantly more applications than expected for some vacancies and under such circumstances we reserve the right to bring forward the closing date of the advertisement. We therefore strongly advise you to apply for the role promptly to avoid disappointment should the closing date be brought forward. 

We operate a talent pool scheme whereby candidates who are not successful on this occasion may be considered for a period of up to 3 months for equal positions.

Lincolnshire County Council is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all staff and volunteers to share this commitment.

A Smarter Working Employer

We have embraced new ways of working and hybrid working will be a feature of this role. You will be given a nominated contractual work base and you will be required to commute to this work base when necessary.  Working arrangements regarding hybrid working will be discussed as part of the appointment process.

Our technology platform and equipment is very good enabling you to connect and collaborate remotely. We require that you have in place good connectivity, and we will discuss during the recruitment process if support with this is needed.

Fluency Duty 

In accordance with Part 7 of the Immigration Act 2016 (Fluency Duty), the ability to converse at ease with customers and provide advice in accurate spoken English is essential for the post.